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Nov 14, 2011 · Integrated Marketing Communications by William Chitty, Integrated Marketing Communications : Asia Pacific Edition with Student Resource Access 12 Months. Bill Chitty was a lecturer in marketing at the Murdoch Business School. He taught, and had a research interest in, marketing communications and services marketing. Requred text book: Chitty, Luck, Barker, Sassenberg, Shimp and Andrews (2018 – 5th Edition), Integrated Marketing Communications, CengageLearning, (ISBN 9780170386517). Other books referred to in the course are: Belch, Belch, Kerr and Powell, (2012) 2nd Edition, Advertising and Promotion: An Integrated Marketing Communication Perspective, McGraw-Hill, Sydney

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Integrated Marketing Communications Ⓒ 2018 ISBN 9780170386517 Edition 5 544 Pages. AU / NZ. Published: 16/11/2017 by Cengage Learning Australia. Author/s: Bill Chitty / Retired (formerly Murdoch University) Edwina Luck / QUT Nigel Barker / Bond University Anne-Marie Sassenberg / University of Southern Queensland Download PDF; Click to read more ☰ rests upon the management of key tools and media which can be used to deliver marketing messages in an effective and integrated way while achieving communications and higher-order objectives. During the course of this unit, you will focus upon a contemporary approach to marketing communications that

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